MaestroIQ Blog "Customer Journey" is a buzz word and a black box

It is tough to describe your company and product as a "Customer Journey Blah Blah" in a 15 second pitch.People tune you out as soon as they hear "Customer Journey". Why?Every marketing company talks about the customer journey and in some way, shape, or form optimizing it with black box algorithms.We have a goal of unpacking this buzz word and the black box.We don't "optimize marketing based on the customer journey". We show you the customer journey and let you build marketing actions.We visually map the customer journey, place customers along that journey, and identify where they are getting stuck so you can build a better product and marketing experience. This is done by looking at actual customer data.We are shifting power away from black box algorithms and placing it into the hands of the marketing team.Maestro's Journey Maps can rally a marketing team across every channel (Email, Push, FB, etc.) around a single customer view and develop a cohesive strategy.Everyone can sit in a room together and look at the same Customer Journey Map based on real customer data. It's hard to bring this type of collaboration based on black boxes or intuition. You need data-driven transparency.- Vasu Prathipati, CEO and Co-Founder